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Vitality Brands is a privately owned, Australian company dedicated to developing good-for-you "wellness" products that help people feel healthier and happier, thereby influencing their lives in a positive way.
 
Vitality Brands is a privately owned, Australian company dedicated to developing good-for-you "wellness" products that help people feel healthier and happier, thereby influencing their lives in a positive way

The Story. So Far.

I was a corporate "road warrior",

Regional President for Asia Pacific for a billion dollar multi-national food company, I suffered one of your more classic "burn-outs". I was overweight, disconnected from home and chained to the job which took me away overseas from Sunday night to Saturday morning. I was forced to make the biggest choice of my first 40 years, Give away the money and prestige of a high profile job, or give away my home, family, health and my sanity.

I chose to give away the former.

At about the same time, my friend and corporate financier, Richard Meyrick, suffered a near fatal heart attack – aged 38.

He had no choice.

As a result of these experiences, and the period of reflection following them, we chose to get together to form Vitality Brands, a good-for-you "wellness" products company that promoted the benefits of a healthy lifestyle.

Since then, Vitality Brands has thrived. We now have a like-minded team of over 50 people who, with complementary professional skills and aligned personal values, are building an exciting portfolio of branded products that help people feel "healthier and happier, thereby influencing their lives in a positive way."


James Wright
Managing Director

Our Values

We aim to build great Brands. We also feel strongly about how we go about doing this, and as such we consider our Values of equal importance as our Brands. Our Values help define who we are, and our approach to our business.

Integrity

We can be trusted to deliver upon what we say about our brands and products.

Passion

We are passionate about our people, brands and products, and the way they can have a positive influence on people’s lives.

Team Play

We have common goals yet we also value diverse professional skills, personal backgrounds, personalities and perspectives.

Challenging the Status Quo

We are consistently looking for new ways to delight the consumers of our products and are open to new ways of doing business

At Vitality Brands, it is not only what we do, but how we go about doing it, that is equally important.