I was a corporate "road warrior",

Regional President for Asia Pacific for a billion dollar multi-national food company. I suffered one of your more classic "burn-outs". I was overweight, disconnected from home and chained to the job which took me away overseas from Sunday night to Saturday morning. I was forced to make the biggest choice of my first 40 years. Give away the money and prestige of a high profile job, or give away my home, family and my sanity.

I chose to give away the former.

At about the same time, my long time friend and corporate financier, Richard Meyrick, suffered a near fatal heart attack - aged 38.

He had no choice.

As a result of these experiences and the period of reflection following them, we chose to get together to form Vitality Brands, a good-for-you "wellness'' products company that promoted the benefits of a healthy lifestyle.

That was seven years ago, and Vitality Brands has thrived. We now have a like-minded team who, with complementary skills and aligned personal values, are building a growing portfolio of branded products that help people feel "healthier and happier, thereby influencing their lives in a positive way."

James Wright
Managing Director